5 Times Manufacturers Kept Upgrading Customer Cars Long After They Were Purchased

We love this upgrade because it feels like one is part of the Toyota Gazoo Racing Team. To qualify, customers had to buy a GR Yaris Morizo Edition, the smaller, angrier version of America’s GR Corolla Morizo Edition.

But back to the GR Yaris Morizo, which also required customers to sign a three-year Kinto contract that cost roughly $500 monthly. In return, you got a GR Yaris with a Morizo windshield emblem, a color scheme, and interior accents borrowed from Rookie Racing. The latter is Toyota’s partner in the Super Taikyu Series in Japan.

Rookie Racing would enter its cars in this famous endurance series and gather gigabytes of data. Combine that with years of racing experience, and the engineers know how to make the car handle even better. It’s this experience the subscription fees gave you access to.

Over time, Toyota would make “driving, turning, and stopping” upgrades to the car, implemented via a software update. Basically, the faster the racing car became, the quicker your GR Yaris Morizo at home got.